Aged Care Services Australia Group is one of Australia’s largest Aged Care Provider.
Our brief was to drive occupancy to increase market share at their refurbished residential facility. Our strategy was to cause a market disruption, executing a fully integrated media blitz.
Deliverables: Cinema, transit (bus back), shopping centre signage outdoor, direct mail, radio, PR & events.
Outdoor backlit signage.
30 second cinema TVC, targeting all people 50+.
30 second radio audio, with a strong call to action.